I want to take the time to give you a great free offer from my company and Dan Kennedy's company, if you read "The Cutting Edge," my monthly business newsletter, one of particular topics is always me talking about one of the things I learned from Dan Kennedy. I feel like Dan Kennedy has got to be one of the best marketing and entrepreneurial leadership "gurus" around. His advice is practical and seems to be right on key without a bunch of theory that tends to be confusing. I'm sure you have read books by some of the marketing people and after you read it, you say, "What in the world are they thinking? This can never work. Or, this has nothing to do with me; or this would work great if I had infinite resources, but I don't." Dan Kennedy is a great guy for cutting through the nonsense and trying to drive home concise points that are relevant for almost every business. I know for chiropractors he has done a whole thing talking about magnetic marketing, I would greatly encourage you to take a look at it on his web site. I do not even think it costs that much.
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