According to the British publication “The 50 Best Businesses,” Samsung began operating in Korea back in 1938 when it first focused on exporting vegetables, dried fish, and fruit to two other countries. Over the years, it’s obviously changed the various goods and services that it offers. Today, the Samsung group “comprises numerous subsidiaries and affiliated businesses, most of them united under the Samsung brand.”
When most consumers now hear this company’s name, they think of its innovative phones, cameras, and watches. Samsung (which means “three stars” in Korean) employs over 400,000 people worldwide and is headquartered in Seoul, South Korea and San Jose, California.
Here are some of the products that continue to help this company remain a leader in the competitive high-tech and electronics fields.
New Products and Goals Allow Samsung to Grow and Find New Markets
Starting back in 2001, “The 50 Best Businesses” states that this company began the “mass production of 512 flash memory devices. [Later on], in 2013, Samsung launched its new Accelerator in Palo Alto, California to serve as an incubator for software startups.” By locating its accelerator there, Samsung knew it would be able to keep attracting many young Silicon Valley entrepreneurs -- ready to share their ideas and goals with those able to fund them.
In between those years, Samsung also developed “the world’s first 40 nanometer 32GB NAND flash memory and 50 nanometer 1 GB DRAM memory (and also cornered the global market TV share).” Some of its products are so advanced that Steve Wozniak (the co-founder of Apple) has said, “There are good things I see on Samsung phones that I wish were in my iPhone.”
Since its not content to just let its new products win over consumers, Samsung is now implementing the results of research which shows that “customers spend up to 30% more time browsing [in Samsung stores] if they are confronted with a [honeydew-scented] aroma” fragrance created by the company. As the “50 Best Businesses” book notes, “Apparently there’s a strong link between smell and the brain’s limbic system, where memory and emotions are collected.”
Consumers may want to take note that this fragrance is not only sprayed in Samsung’s showrooms around the world, the company also sprays it on its packaged goods before shipping them.
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