You paid your premiums on time for years. Then you filed a claim, and the insurer suddenly stopped returning calls. Weeks became months, and the offer finally arrived far below your medical bills. Matthews bad faith insurance cases start with exactly this kind of frustration. This article explains what bad faith means in North Carolina, why it can multiply the value of your claim, and why the right lawyer makes a difference.
What Counts as Bad Faith in North Carolina
North Carolina lists unfair claim settlement practices in G.S. 58-63-15(11). The statute describes conduct that insurers must avoid. Common examples include:
- Misrepresenting policy terms or coverage to a claimant.
- Failing to acknowledge and act promptly on claim communications.
- Refusing to try in good faith to settle once liability becomes reasonably clear.
- Forcing people to sue by offering far less than they will likely recover.
- Denying a claim without a reasonable explanation tied to the policy.
Of course, not every frustrating delay qualifies. Insurers may investigate, ask questions, and dispute value honestly. The line falls where an insurer acts unfairly or deceptively instead of fairly weighing the claim.
Speak with a Charlotte car accident lawyer and get a free consultation today.
Call (980) 246-2656Common Bad Faith Tactics Matthews Policyholders See
Some patterns show up again and again. For example, an adjuster may request the same records three or four times. Each request resets the clock and delays payment. Another adjuster may ignore a doctor’s opinion and rely on a paid reviewer who never met you.
Lowball offers create another warning sign. An insurer might offer a fraction of your medical bills with no written explanation. Similarly, some carriers deny claims based on policy language that does not actually apply. Others pressure people to sign releases quickly, before the full extent of an injury becomes clear.
None of these tactics automatically proves bad faith. Still, each one deserves a closer look when it happens to you.
Why Bad Faith Can Triple Your Damages
The real power comes from a second statute. North Carolina’s Unfair and Deceptive Trade Practices Act, G.S. 75-1.1, lets injured consumers sue over unfair conduct. In 2000, the state Supreme Court held that unfair claim settlement practices also violate that act. When a policyholder wins under it, the law trebles the damages.
In addition, a court may award attorney fees in certain cases. Specifically, fees may apply when the insurer willfully engaged in the conduct and unreasonably refused to resolve the matter. That fee risk gives insurers another strong reason to treat claims fairly. Notably, these claims belong to you as the policyholder, so they can add real leverage during settlement talks with your own carrier.
The Separate Bad Faith Tort and Punitive Damages
North Carolina also recognizes a separate claim for bad faith refusal to settle. This claim generally requires more than a low offer. Typically, you must show the insurer refused to pay a valid claim in bad faith and acted with aggravating conduct. Courts look for actions such as fraud, malice, or reckless disregard for your rights.
When those facts exist, punitive damages become possible. North Carolina usually caps punitive awards at three times compensatory damages or $250,000, whichever is greater. Even with that cap, the risk can change how an insurer approaches settlement.
Whose Insurer Can You Sue?
Here the details matter a great deal. Bad faith claims generally run against your own insurance company. That includes your uninsured and underinsured motorist coverage, medical payments coverage, and homeowners policy.
By contrast, North Carolina courts generally do not let you bring a direct unfair-practices suit against the at-fault driver’s insurer. That insurer owes its duties to its own policyholder, not to you. Even so, its conduct can still matter during settlement talks and trial.
Consider a common Matthews example. A driver runs a red light on Matthews Township Parkway and hits your car. The other driver’s insurer offers too little, so you turn to your own UIM coverage. At that point, your own carrier takes on duties of good faith toward you. If it then stalls without reason, a bad faith claim may follow.
Why UIM Claims Raise the Stakes Now
North Carolina changed its auto insurance laws in July 2025. Among other things, underinsured motorist coverage no longer shrinks by the amount the at-fault driver’s insurer pays. As a result, your own carrier now has far more money at stake in a serious crash.
That shift can lead to tougher claim handling. Your UIM carrier may question your treatment, your lost wages, or even your account of the crash. Meanwhile, you still expect fair treatment from the company you paid for years. When that carrier crosses the line, the bad faith rules described above may apply.
When Delay Is Not Bad Faith
Courts do not punish every hardball tactic. For example, a federal appeals court applying North Carolina law reviewed an underinsured motorist dispute. It held the carrier did not act in bad faith by waiting for a judgment before paying, because liability was not yet reasonably clear.
That ruling shows why timing and documentation matter so much. A bad faith case depends on what the insurer knew, when it knew it, and how it responded. Without a clear written record, an insurer can describe nearly any delay as a fair investigation.
What a Bad Faith Claim Can Recover
A successful bad faith claim can reach well beyond the policy benefits. First, you may recover the amount the insurer should have paid. Next, you may recover losses the delay itself caused, such as late fees, damaged credit, or added stress. Under the trade practices act, those damages can triple. Finally, in the right case, punitive damages and attorney fees may apply as well.
These remedies exist for a reason. Lawmakers wanted insurers to feel real consequences for unfair treatment. Without them, a carrier could simply delay and hope you give up.
Deadlines for Bad Faith Claims
Bad faith claims carry their own time limits. Generally, an unfair trade practices claim must start within four years. Meanwhile, a bad faith tort claim usually follows a shorter three-year deadline. The underlying injury claim may face different deadlines altogether.
These overlapping clocks can confuse anyone. Moreover, the bad faith conduct may continue for months, which raises questions about when each clock started. Therefore, a lawyer should review your timeline early, before any option slips away.
Why Matthews Bad Faith Insurance Claims Need a Lawyer Early
Strong bad faith claims start long before anyone files suit. Your lawyer sends complete demand packages with medical proof and clear deadlines. Each letter creates a dated record of what the insurer received. Later, that record can show the carrier ignored obvious liability or offered an unreasonable amount.
Meanwhile, the insurer’s claim file becomes key evidence. Notes, reserves, and internal reviews can reveal whether adjusters valued the claim honestly. A lawyer knows how to request that file and what patterns to look for.
You may also hear about filing a complaint with the North Carolina Department of Insurance. That agency regulates insurers and tracks complaints. However, it generally cannot award you money for your injuries. A civil claim remains the main way to recover compensation for unfair treatment.
Talk to a Matthews Personal Injury Lawyer
You bought insurance to protect your family, not to fight your own carrier. If an insurer has stalled, lowballed, or denied your Matthews claim, you may have more leverage than you realize. Shane Smith Law offers free consultations, and you pay no fee unless we win. Call (980) 246-2656 today to speak with a Matthews personal injury lawyer.