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University of Georgia Professor Studies Alcohol Cost in Consumption Decisions

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According to statistics from the National Highway Traffic Safety Administration (NHTSA), 2,597 people were killed in United States traffic accidents in December 2010. Of those, 775 deaths involved alcohol-impaired drivers. There were more than 10,000 traffic fatalities in 2010 involving a driver with a blood alcohol concentration (BAC) of at least 0.08 percent, equivalent to almost one-third of all traffic deaths.

Georgia's Driving Under the Influence Laws are complex. Georgia DUI injury attorney Shane Smith can sort through the intermingled laws that potentially create complications in a DUI case.

A University of Georgia psychology professor created a lab that resembled a bar to study how the brain makes decisions about drinking alcohol, including how it weighs pros and cons of drinking. The study also assessed how the cost of alcohol affected the amount people consumed.

The professor studied 24 male heavy drinkers between 21 and 31 years old. The study found that the test subjects drank less as the cost of alcohol increased.

The professor identified parts of the brain that were activated while the subjects made decisions to drink more or to stop drinking. When the cost of the alcohol stopped being a factor, a specific area of the brain was activated and participants tended to drink more. Conversely, when cost became a factor, another part of the brain showed activity in subjects and they drank less. The professor believes that understanding how the brain functions in alcohol consumption decision-making could help students make better decisions about their alcohol intake.

If you have questions about Georgia DUI laws, get the answers in Clayton County DUI injury attorney Shane Smith's book, I Was Hit By a Drunk Driver: What Do I Do Next? Contact the Law Offices of Shane Smith to schedule a free legal consultation.

Category: DUI Victims

Shane Smith
Advocate for the Seriously Injured in Georgia

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